2021

9 Design Tips for Any Kitchen

by admin · Feb 20, 2024

Whether you’re the kind of cook who makes quick and easy meals after an exhausting workday or you’re a foodie dreaming of your own 5-star restaurant, the kitchen is one of the most important and well-used rooms in any home. For maximum practically and atmosphere, a well-lit workspace is a must! Here are 9 design tips, with plenty of examples, for a practical and fashionable kitchen that anyone can enjoy.

1. Use Metallic Touches

A clean, open-concept workspace pairs well with these gorgeous silver fixtures, like a flavorful wine with a good meal. The large fixtures offset the empty space from high ceilings, yet they are still minimalist in detailing, so the look isn’t overbearing.

This kitchen embraces the dramatic: bold black cabinets and countertops offer a beautiful backdrop that allows striking metallic gold fixtures to hang front and center. The result is a showstopping kitchen with plenty of flair.

2. Incorporate Sleek Lines

Now you can whip up gourmet goodies in a glamorous space. This contemporary kitchen employs a beautifully streamlined design. Light woods and belled glass fixtures provide an air of graceful elegance, fit for any aspiring 5-star chef.

These modern lights have a beautifully chic silhouette. Evenly spaced with the rest of the room’s features, like the long island and the simple, sleek cabinet hardware, these lights make good use of visual lines and the space as a whole, giving this kitchen a cohesive look.

3. Find Pieces with Function and Flair

When you’re hosting guests and have too many different dishes and sides planned, it can really turn up the heat in your kitchen. Install a fan to provide necessary light and a comfortable breeze to keep temperatures under control. Plus, everyone will be a fan of this chic look!

Bright lighting beneath these cabinets creates a beautifully lit workspace for all of your food prep needs. These hidden light fixtures blend in with the outline of the rest of the kitchen, leaving the smooth lines of the hardware, appliances, and cabinets unbroken for a lovely modern aesthetic.

4. Don’t Be Afraid to Bare Some Bulb

Sometimes, a little goes a long way: here, simple bulbs hanging from the ceiling make for a gorgeous fixture. These bare bulbs are neat enough and placed deliberately enough that the resulting group adds an artistic touch.

If you’re a woodsy soul, use your style to bring the outdoors in. The mixture of bulbs and circular metallic elements makes these fixtures look like lanterns, giving this kitchen a charmingly rustic feel. Now, you can pretend you’re camping every day – all from the comfort of your own kitchen.

These fixtures are stylishly understated. The exposed bulbs mix with the other natural touches in the room, like the simple tile and the wood counters, for an organically home-y style. (Of course, a furry friend never hurts to make a room feel like home, either).

5. Use Shades to Express Unique Style

If you share a living space but not the same design tastes, then there’s no need to fight; vastly different styles can be made to work together, with stunning results. Here, the metal shades provide a touch of industrial flair in an otherwise rustic room, bringing the two styles in harmony with each other.

Kitchens aren’t just a workspace – they’re also where you can spend restful Sunday afternoons baking cookies or brownies (and licking the batter from the bowl). Soft colors and sophisticated shades give this kitchen a calming, fresh air, perfect for enjoying yourself as you bake some sweet treats!

6. Maximize Texture

Cool textures can give any room a stylish edge, and the kitchen is no exception. These wire shades have some heaviness to them, and the colors complement the wood counters and beams, creating an appearance that is perfectly tied-together.

Sometimes, subtle features can be the most striking. These barely-there wire shades give a little bit of body to the lights, without any bulkiness. This textured fixture makes the space feel like a delicate expression of a distinctive style.

When in doubt about the direction of your design, try pulling ideas from textures you already have in the room. Here, these lights boast a mix metal and wood that complements the seating, making this room look flawlessly coordinated.

7. Soften the Space with New-Age Candles

Who says candles have to be a thing of the past? If you love the aesthetic appeal of candles but aren’t willing to risk the potential fire hazard, never fear. You can bring modern-age candles into your design by combining electric candles and modern metalwork in a beautifully polished piece. Extra bonus: you don’t have to tidy up any wax.

If sharp lines and angles aren’t your deal, but you like the look of the candles, then play with the shape of the piece. Here, a round metal setting still sets these candles apart, making for this a tasteful piece for any kitchen.

8. Use Unusual Shapes

Who needs date night in an expensive, stuffy restaurant when you can make magic in your own kitchen? The iron spirals around these candle-like fixtures add a romantic charm to a beautiful space. Whether you’re trying to impress a new S.O. or you’re just cooking something new with your longtime partner, this kitchen is a sweet space to cook a wonderful dinner for two.

This colorful kitchen embraces an eclectic spirit. The light fixture especially embodies this style: the multitude of bulbs, hung at varying lengths, has a unique look that suits this kitchen’s unusual color and vibrant atmosphere.

9. Add a Pop of Color

On lazy Saturday mornings, relax with your cup of coffee in this cozy kitchen. The soft shade of these domed fixtures gives the room a gentle touch of color, which subtly infuses the space with calming vibes.

This contemporary kitchen is perfect no matter what event you host! Set a line of dishes on this bar for a potluck or lay out hors d’oeuvre for a fancy dinner party. The tint of the glass in these fixtures provides a rich dab of color that complements the cabinets, resulting in a classy space for entertaining guests.

Moral of the story? With a little bit of good design, any kitchen can be a stylish, functional getaway. Depending on your style, layout, and budget, try embracing metallic finishes and bare bulbs. Throw in some dramatic colors, textures, and shapes for a breathtaking look. You could even try electric candles or unique shades to emphasize the atmosphere of the space. Whatever you decide to do, Illuminations is here for your design needs!

Exhausted? Maybe It’s Time To Change The Light In Your Home

by admin · Jan 16, 2024

Feeling exhausted? Indoor light may be to blame. Because the average human is exposed to more artificial light than sunlight, our bodies are not able to receive the cues we once relied on. These cues include when it is time to wake up and when it is time to go to bed!

Naturally, melatonin should be released a few hours before bedtime, helping us to feel drowsy. But in this day and age staying up later is as simple as the flip of a switch. Reconnecting with the sun cycle allows humans to feel less drowsy during the day and teaches us how to get more energy naturally again.

Natural vs Artificial Lighting

Any interior designer worth their salt will tell you that one of the most important design element in a room to consider is the lighting. Lighting have the ability to transform the feeling of a room and affect the mood of everyone who steps foot in it. Good lighting comes from many sources, including both natural and artificial light. But how do these different types of light affect your energy?

Our bodies are designed to use sunlight as a cue for our circadian rhythm. Whenever possible, make sure you are maximizing the amount of natural light you have pouring into your space. Staying connected will help lift your mood, and help your body know when it’s time to go to sleep

When we fall out of sync with the sun, our body clock physically changes and our melatonin gets all out of whack. If your main exposure to light every day comes from artificial lighting – that is most likely causing you to feel exhausted throughout the day.

LEDs and Sunlight

LED lights are the closest artificial lighting can come to natural sunlight. The right LEDs can mimic the natural sunlight, helping your body clock stay in tune with the sun cycle.

While LED lights are similar to natural sunlight, they can’t fully replace what your body needs. Using LED lighting in combination with natural sunlight is the recipe for success. But, you need to pay attention to the color of light you use. Cool, blue, daylight LEDs are popular due to the clarity and brightness of the light they emit, but this light can also disrupt your body’s ability to produce that much-needed melatonin.

Winding Down

Winding down with the sun is just as important to your sleep cycle as getting natural light during the day – it sends a signal to your brain that it is almost time to go to sleep. Before bed, lower the lighting in your house and avoid the blue light put off by screens to promote winding down and relaxation. During this time, melatonin will begin to be released causing you to begin to get sleepy.

About Us

We strive to provide lighting systems that noticeably improve the safety and wellness of your space. We understand how light effects every aspect of your home and the way you use it, and we love nothing more than the helping you create the perfect ambiance in your home. Let us know how we can help you get started!

4 Incredible Benefits of ENERGY STAR Equipment

by admin · Dec 5, 2023

If you’ve ever purchased an appliance, light bulb, or television, you’ve probably heard the phrase “Energy Star”. And sure, it sounds like a good thing, but what does it really mean? There’s a lot we could say about it, but here are just four things we want everyone to know about Energy Star.

1. They Save the Planet

ENERGY STAR is a program developed by the US government (and the Environmental Protection Agency) that aims to reduce energy consumption, and specifically, greenhouse gas emissions. Consumers, manufacturers, and businesses use the Energy Star label to select products that conserve energy, reduce pollutants, and save money.

2. They Cut Your Utility Bill

To quantify those energy-efficient measures and show how it affects you directly, Energy Star products come with an Energy Guide. It’s often brightly colored, displayed on the side or front of an appliance, or on the box of a lightbulb. Based on national energy costs, the Energy Guide shows the estimated yearly energy cost, allowing you to compare the long-term cost of the products you buy.

For example, LED lights use up to 90% less energy than incandescent lighting, which saves (you guessed it) 90% of your typical electricity costs for bulbs. They also reduce repeat purchases, because these high-quality bulbs last longer than incandescent and fluorescent bulbs. LEDs also produce very little heat, so you may even see reduced cooling costs.

3. They’re High Quality

In order for products to be ENERGY STAR rated, they must rank among the top 25% of all similar products. Every Energy Star product is certified by an independent third-party for quality and energy efficiency. That said, when you buy an Energy Star product, you’re not only investing in the environment—you’re also getting a top-notch product.

Some Energy Star products cost more than similar models, but cost difference balances out when you consider it an upfront investment in utility savings. Calculating these costs is easy with the Energy Guide.

4. They Have Great Warranties

Because these products are high-quality and built for long-term use, manufacturers are confident about guaranteeing Energy Star products. Any Energy Star purchase will come with a good warranty, so consumers can rest easy about purchasing. Light bulbs, for example, typically come with at least three-year warranties.

Energy Star for the Win

Here at Illuminations, we’re pretty converted to Energy Star products. They save the environment while also saving money on consumer utility bills. They’re high quality, built to last long beyond typical products. And they’re an easy choice when making purchases, thanks to the extra performance measures they’re built to meet. If you’re looking for lighting, click here to browse some of our favorite Energy Star bulbs.

Lighting Your Home: A Beginner’s Guide to Light Fixtures

by admin · Oct 17, 2023

It’s easy to tell which light fixtures you love when you’re scrolling through designer home pictures on your phone. But when it comes to finding a light for your own home, the little details and product specs can almost feel like they’re written in a foreign language. What’s an accent light? Is that a pendant or a chandelier? What is that light called? I don’t know what to search for!

If this sounds familiar, we have good news: we’ve done all the research for you! Put down your search engine, and bookmark this page. This light fixtures cheat sheet has everything you need to know to get started lighting your home, your way.

Lighting Basics

Not all light sources are created equal! Before you dive into pendants and sconces, you need to know the three basic types of lighting.

Ambient Lighting: The primary source of light in a room, also called “general lighting”.

Example: A ceiling fixture provides ambient light, meaning it lights the whole room. If your whole room is too bright or too dark, addressing the ambient light should be your first step.

Accent Lighting: Supplemental lights used to light dark corners or to highlight a room’s focal point.

Example: A floor lamp added to a dark corner gives the room more even light. A wall sconce or track lighting highlighting a fireplace or bookshelf makes it a focal point in the room.

Task Lighting: Specific lighting designed to make doing a certain task easier.

Example: Any light that is used to complete a task fits here. At home, this includes things like a reading lamp, a utility light over a garage workbench, under-cabinet lights above the kitchen counter, and desk lamps.

Before you even start looking at light fixtures, take a look at your space. Turn on the lights in your room during the day and again at night. Look for the places where the light is too bright or too dim. Then, determine which type of lighting you need to use to fix those places.

Light Layering

We know it’s tempting to just install that fancy ceiling fixture you found on sale and call it a day, but your room just won’t feel right if you’re only considering one light source.

What is Light Layering?

Light layering is the practice of combining different types of lighting to create a mood. It’s an important part of your home design! Layered light sources, like a ceiling fixture and a floor lamp, work together to fill in dark corners and highlight a room’s best features, giving it the perfect ambiance.

Expert designers spend hours on this to get it just right, but you don’t have to dive that deep. Just make sure you have a combination of ambient, accent, and task lighting in your space and you’ll be on your way to a balanced design. Remember, natural light counts as a light source too!

Light layers done right will smoothly transition a room through the day. They can transform a living room from a bright, daytime work area to a warm, cozy entertaining space with just a few well-placed fixtures.

Smart Home Lighting

Smart technology makes light layering easier than it’s ever been! Smart bulbs and plugs make it so that you can turn on any light in the house from one place. You can set up different lighting profiles for things like work, dinner, and movie nights. You can even put your lights on a schedule so that they follow you through your day without any button pushing.

When you’re ready to start shopping for light fixtures, look for ways you can mix it up with new light sources. Choose light fixtures that work together to create the perfect ambiance and layer your room with light.

Light Fixtures

Light fixtures come in a huge variety of shapes, colors, and styles. It’s easy to get lost in the lingo, so here’s a quick breakdown:

Pendants

These lights are suspended from the ceiling and shine light downwards. They’re typically used as task lighting over kitchen bars and tables, or in the bedroom to replace bedside table lamps. They also are a great choice for accent lighting that makes a statement. You might need an electrician to install them for you if you don’t already have wiring in your ceiling.

Flush Mounts

These lights are mounted directly to the ceiling, with no hanging bar. The top of this light sits flush with the ceiling, giving it its name. Flush mount lights are one of the most common types of ambient lighting. They come in many varieties and sizes, so you’ll need to check to make sure it will provide enough light for your space.

Sconces

Sconces are mounted to the wall instead of the ceiling. Some cast light directionally along the wall, shining up, down, or to the side. Other sconces broadcast light in all directions. These lights are used for both accent and task lighting. Sconces can be installed almost anywhere, but they’re most commonly used as vanity lighting above a bathroom mirror, or as exterior lights on homes and businesses.

Lamps

Lamps are freestanding light fixtures that typically need to be plugged into an outlet. They can be used for ambient, accent, and task lighting, and they’re easy to move around a space. This versatility makes them one of the most DIY-friendly lighting upgrades! Desk lamps are used as task lighting for things like writing at a desk or reading a sheet of music. Table lamps are used as accent lighting, usually placed on an end table. Floor lamps are the largest, typically 58” – 64” tall, and can be used as any type of lighting, depending on its location, style, and brightness.

Chandeliers

These lights are the showstoppers of the lighting world. They are suspended from the ceiling and are usually a focal point of a room’s design. Chandeliers emit light upwards to reflect ambient light around a room. They’re most often found in entryways and over dining tables, but they can be added to any space to add an elevated sense of style.

Ceiling Fans

This fixture is designed with airflow in mind. Ceiling fans can come with or without a light kit, so you can decide what’s right for your space. With a light kit, they provide ambient light in a room. They come in different sizes to accommodate different room sizes, so you’ll need to measure your room before you start shopping.

Track Lights

Track lighting is a unique type of lighting with an industrial feel and a flexible format. It’s made up of two parts: a long track attached to the ceiling, and lights attached to the track. The light heads can be moved to any position on the track, and tilted to point in any direction. Track lighting works well as accent or task lighting to highlight artwork or to illuminate a work surface. It’s also used as ambient lighting in some modern minimalist spaces.

Recessed Lights

Also called can lights, recessed lights are mounted inside the ceiling for a seamless, streamlined look. Recessed lights are often installed in large rooms to increase the ambient light without drawing attention away from the main light fixture. Some are directional and can be pointed towards a feature wall or workspace for accent or task light. They’re also very popular in basements with low ceilings, because they provide light without hanging down into the room.

Under-Cabinet Lights

This type of lighting is designed to be invisible. It comes in a wide variety of styles, from battery-powered stick-on lights to hardwired LED light strips. They’re installed on the underside of a kitchen cabinet, out of view, to provide task lighting for cooking. Alternatively, you can install them on the toe kick of lower cabinets to light the edges of your floor.

You’ve got this handled. Now you’re ready to go and make your space brighter and better!

We wish you the best and brightest of luck with your next lighting project! If we didn’t cover your question here, or if you need any help picking out a fixture that’s just right for you, don’t be afraid to give Illuminations a call! We’ve got you covered.

5 Styles in 5 Spaces to Inspire your Next Home Renovation

by admin · Sep 19, 2023

Home renovation is no joke! But don’t let the magic of a home makeover get lost by the fear of time lost and money spent. With just a little careful planning the results far outweigh the costs and ARE worth the effort….both in how you feel…and how it improves the value of your home.

Understanding a few of the basic elements of interior design will help you zero in on what is most important and have you transforming the ordinary into a dream space in no time!

The Basics

Get started by learning these five basic design concepts. Understanding these will help ensure you get a balanced, well-rounded classy look.

The five basics of interior design are: line, space, texture, shape and form, and color.

1. Line refers to how the layout pulls the eye around a room. What do you see first, then next, etc. Are the eyes drawn vertically or horizontally?

2. Space is about understanding how to work with the architectural details in the room, like how to incorporate a railing or bay window.

3. Texture includes the feel of the elements in the room. A matte wallpaper, jute basket, metal frame, or glass table all contribute to the texture of the room.

4. Shape and form have to do with the kinds of pieces (furniture, art, plants, etc.) in the room. Organic shapes are more round, flowing, and irregular. Geometric shapes use more straight lines and create a sense of order in the space.

5. Color is perhaps the easiest for the non-professional designer. From wall paint to flooring, couch cushions to gallery walls, anyone can choose a color palette that they love and use it throughout the space!

Now that you’ve got those down, let’s see how you can use them to get focused on a renovation and spend your time and money most efficiently. Let’s dive into some popular design styles and see how we can apply these basics in a real space!

Industrial Kitchen

Contrasting textures set an industrial space apart. Wood and metal combine to create movement while keeping sharp lines. In a kitchen this could look like a metal or concrete countertop, metal and wood exposed shelving, and statement metal or glass pendant lighting.

Colors are usually kept neutral, again using a mix of a light base with dark accents to create dimension and interest.

Keep the space uncluttered to help the room seem as large and spacious as possible, favoring geometric or angular forms.

Mid-century Modern Bedroom

Mid-century modern has taken millennial homes by storm.

Balance is the most important characteristic in the mid-century modern style. This design blends soft organic and hard geometric shapes using furniture and materials with an uncluttered and minimalist aesthetic. The introduction of plants next to furniture with simple, clean lines furthers the sense of a perfectly orchestrated space.

In Mid-Century Modern design, colors play off each other by balancing a neutral base with pops of jewel toned furniture or art.

The room is often broken up by a ⅓ vs ⅔ line, with low furniture leaving plenty of wall space. Simple lighting will help maintain the flow of the room without distracting the eye.

Boho Living Room

Hello 60s and 70s free spirit! Texture is essential to the boho style. There is plenty of room to play with upholstery like a velvet couch or chair. Rugs and tapestries are also right at home in the boho style. You can even play with lighting with a wicker or beaded chandelier to add another element of texture. Accessorize your space to your heart’s content!

While most other design styles use a neutral base, Boho styles encourage floor to ceiling use of blues, pinks, greens or other bright colors as the base. If that doesn’t feel comfortable, don’t worry! Minimalist boho style has also emerged as an option for those that love the color and freedom of this style, but want to combine it with a neutral color scheme and a less cluttered feel.

Transitional Office

Transitional style blends traditional and contemporary styles into a happy mix of the past and present. This style usually favors a more neutral color scheme, but adding in some restored vintage furniture can be a fun and exciting way to add some texture and a pop of color. Mix it up with modern touches like a contemporary chandelier to ensure the room doesn’t get stuffy!

Clean and straight lines are hallmarks of the transitional style. When choosing accessories like art or rugs, go for more angular pieces.

Rustic Dining Room

Whether you love farmhouse or cottage core, or you just longing for a more cozy and woodsy feel, a rustic dining space will deliver on those natural and comfy vibes.

Color and texture are great places to focus. Keep the overall scheme light, bright, and neutral. Pops of color in patterns like florals and plaids are definitely welcome!

Bring nature in by incorporating lots of warm, wooden textures. To keep the space from becoming one note, layer other natural textures in the room like stone and iron. Incorporate these harder materials in flooring and furniture, or go bold with a rustic chandelier hanging from a wood beam ceiling. Comfort is very important in a rustic room, so add in some soft textures to get that cozy feel with upholstered seating, a woven rug, curtains, or a table runner!

Help is here!

Renovating a home doesn’t have to be overwhelming. Remember to focus on an overall theme, and apply these basics to create your game plan. No matter the size of the project, updating old light fixtures is an easy way to instantly change the whole feel of a room.

Still not sure where to start? Let us help! Our lighting design experts are ready and waiting to help with any of your lighting questions and needs.

Learn How Light Can Radically Lift Your Mood (All-Natural, No Side Effects)

by admin · Sep 12, 2023

Let’s face it. Life is hard and there are plenty of ups and downs. Luckily, there are plenty of ways to deal with a “down” day! We’re no experts in chocolate, bath bombs, or the latest workout routines, but we do know an easy and little-known trick to help boost your mood. It all has to do with something you use every day: lighting.

How does it work? It’s simple.

The Secret to a Better Mood is Easier Than You Think

Lighting is responsible for modulating our body’s circadian rhythm (aka sleep cycle, body clock). When we’re in brighter environments, our bodies see it as a sign to stay awake and be active. Likewise, dim and poorly lit environments are a signal to our body to rest. The light our body is exposed to actually changes the chemical response inside – hence the link between lighting and our mood.

An article in ArchDaily explains this effect as it relates to our mood as well: brighter lights give us a mood boost and poor lighting contributes to deficiencies and can even cause depression.

So, how do you pick the right types of light to boost your mood?

One Light, Two Light, Red Light, Blue Light

Light bulb against blue and pink gradient background

Get this: it’s not just about the brightness of the bulbs or the number of bulbs there are in the room. The color of our environment also plays a huge role in determining how we feel. In fact, it may even be the most important part of lighting as it affects our mood. While some people choose to repaint their walls to see this effect, changing out your light bulbs is a much easier solution.

The goal of artificial light is to mimic the pattern of the sun. In the morning, bluish-white lighting can help the body transition into the day as the sun begins to rise. During the day, bright lights positioned directly overhead help keep you alert and productive. And at night, warmer bulbs offer the best color light for sleeping as they make us feel cozy and help us tune into “sleep mode”. Again, the idea is to use colors that mimic the sun’s natural light and position in the sky at different times throughout the day. For example, wall lighting such as sconces are great during the morning and evening as they mimic a sunrise and sunset.

GearBrain mentions a Harvard study that clarifies how this works: blue light wavelengths keep us awake by causing our body to suppress melatonin. In contrast, an increase in the melatonin hormone means it’s time to sleep. So using low blue light bulbs in the bedroom, in and around bedtime, is key to winding down effectively before attempting to sleep.

During the day, bright whiter overhead lights are the key. In spaces where people are interacting throughout the day, ensuring these spaces are well lit, with the appropriate amount of light will ensure your body is producing the positive chemicals that will naturally lift your mood. Look for low blue light bulbs that have a CRI around 90, 4000-5000 Kelvin, and are full spectrum. Then ensure your room has enough light. Here is a quick formula to help you determine how much light is needed in a particular room.

For the average living space of 250 square feet, you’ll need roughly a total of 5,000 lumens as your primary light source (20 lumens x 250 square feet). In kitchen and dining room, you generally more light, so try to achieve 30-40 lumens per square foot. Each bulb or light will have a lumen rating, simply add them all up to be sure you have enough general lighting to feel your very best.

Better Lighting, Better Sleep, Better Mood

You already know that your quality of sleep affects your mood the next day. It’s why we tell kids to take a nap when they’re starting to get grouchy. So, if lighting affects how well you sleep, it makes sense that it would also be one of the best ways to improve your mood, right?

But it’s not that easy.

You’ve changed all your bulbs and you’re using only warm lighting, controlled with a dimmer switch before bed, but you’re still having trouble sleeping.

Now what?

It may not be the types of light from your walls and ceilings that are keeping you awake at night. Blue light from cell phones and other electronic devices can also suppress melatonin and affect our circadian rhythm. Here’s a tip: Disconnect long before you plan to sleep and use a book to wind down instead. While you’re reading, use the warm light from a bedside lamp to keep your body clock in order.

Stay Focused with Task Lighting

When you’re feeling down, it can be hard to focus on specific tasks. With the right focus lights, you can stay focused and in a better mood all day long. Working with natural light may be sufficient in the morning or afternoon, but when focusing on a specific task, bright, direct lighting is needed. For all-day-focus lighting, use a desk, wall, or floor lamp to shed bright light on your work.

Although we cannot control the natural light in our environment, using artificial lighting can help make up for what is lacking. Take advantage of the light around you and begin incorporating its patterns into your life. You’ll see a boost in your mood in both the short and long term!

We’re your local lighting people, and we’re here for you! For further tips about how to maximize your home lighting and boost your mood, give us a call!

7 Lighting Hacks to Boost Your Business

by admin · Sep 5, 2023

Is your workspace working for you? Studies have demonstrated that the way you light your business affects everything from how customers perceive your brand to your mood and even employee productivity. Get lighting right and take your business to the next level!

Here, we’ll cover seven lighting tricks to add that ‘it’ factor to your office or store.

1. Health Benefits

Every good business owner knows that a happy, healthy worker is a productive worker—but what can a business owner do to promote employee wellness? One influential strategy is investing in dimmable lights for your workspace. Bright lights are the best way to augment the natural energy we feel in the morning, and can even lead to increased productivity. As the day goes on, however, excessively bright lights (with too much blue light) can cause eye strain or induce irregular sleeping patterns.

To prevent this in your office, dim the lights slightly in the afternoon. Bright morning light and waning afternoon light match the natural daylight cycle our bodies crave, and will help regulate circadian rhythms for everyone in the office. This can lead to improved mood, more restful sleep, and increased workplace productivity.

2. Visual Emphasis

Your lights send a message—but how? Overall lighting is important, but here we’re talking about something specific: spotlights. Round lights, shining directly on an object of emphasis, communicate importance and draw a customer’s eye. Highlight a new item in stock, or make your mission statement a central part of the décor. Tell your customers about your brand values, great deals, and more by using intentional spotlights.

3. Increased Artistic Appeal

Artistic flair and evenly distributed light make any room feel classy. No matter the size of your office or shop, strategic lighting can augment the atmosphere. Use lights to create a visual division in a large space, or open up a small area by placing lights accordingly. Make a bland area more interesting or a gathering area feel inviting, using specific light color, brightness, direction, and placement.

4. Emotional Influence

Overall lighting affects more than just employee mood and productivity—it also influences your clients. The color, brightness, and placement of your business lights can make people feel focused, at ease, or excited. Bright lights heighten emotions and energize customers, while dim lights will calm and relax. Colors like yellow, blue, and orange tend to stimulate the brain while greens and browns tend to calm. Use light intensity and color to put your customers in the mood that most benefits your business!

5. Energy Savings

Cost cutting can be as simple as changing your lights. Energy efficient lighting is a must-have for small businesses, not to mention a great way to increase profit margins. Simple upgrades like switching to LED bulbs or implementing a timer can save money and the environment. It’s an all-around win!

6. Increase Brand Clarity

Selling your brand can be quite the task if your customers aren’t sure what your brand really is. Use spotlights to draw the eye to physical objects and areas in your office, but don’t stop there! Your brand colors communicate company values and help customers connect with your brand. For example, upscale offices might opt for a classic white on black look, while a hip downtown storefront might catch attention with a more colorful display. When appropriate, choose colored lights that match your brand image and use them around the office.

7. Photo Opportunities

In a world of selfies and peer marketing, it doesn’t hurt to make your business a photo-friendly space. Create an attractive, well-lit area primed for a photo, and don’t be surprised if it gets a lot of use! As customers have positive experiences with your business, photos are a natural way to capture memories and then take them to social media. You may even go the extra mile and make your logo a focal point for photos—satisfied customers will become your brand ambassadors!

Whether you run a professional office, a retail store, or any other type of business, your professional lighting really makes a difference. Color and brightness affect the mood and productivity of employees and clients. Placement and quantity of light change the visual appearance of your space, and colored, directional lighting can emphasize important brand messages. For personalized advice on how to maximize your business lighting, call our design experts at Illuminations. We’re happy to help!