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Is your workspace working for you? Studies have demonstrated that the way you light your business affects everything from how customers perceive your brand to your mood and even employee productivity. Get lighting right and take your business to the next level!

Here, we’ll cover seven lighting tricks to add that ‘it’ factor to your office or store.

1. Health Benefits

Every good business owner knows that a happy, healthy worker is a productive worker—but what can a business owner do to promote employee wellness? One influential strategy is investing in dimmable lights for your workspace. Bright lights are the best way to augment the natural energy we feel in the morning, and can even lead to increased productivity. As the day goes on, however, excessively bright lights (with too much blue light) can cause eye strain or induce irregular sleeping patterns. 

To prevent this in your office, dim the lights slightly in the afternoon. Bright morning light and waning afternoon light match the natural daylight cycle our bodies crave, and will help regulate circadian rhythms for everyone in the office. This can lead to improved mood, more restful sleep, and increased workplace productivity.

2. Visual Emphasis

Your lights send a message—but how? Overall lighting is important, but here we’re talking about something specific: spotlights. Round lights, shining directly on an object of emphasis, communicate importance and draw a customer’s eye.  Highlight a new item in stock, or make your mission statement a central part of the décor. Tell your customers about your brand values, great deals, and more by using intentional spotlights.

3. Increased Artistic Appeal

Artistic flair and evenly distributed light make any room feel classy. No matter the size of your office or shop, strategic lighting can augment the atmosphere. Use lights to create a visual division in a large space, or open up a small area by placing lights accordingly. Make a bland area more interesting or a gathering area feel inviting, using specific light color, brightness, direction, and placement.

4. Emotional Influence

Overall lighting affects more than just employee mood and productivity—it also influences your clients. The color, brightness, and placement of your business lights can make people feel focused, at ease, or excited. Bright lights heighten emotions and energize customers, while dim lights will calm and relax. Colors like yellow, blue, and orange tend to stimulate the brain while greens and browns tend to calm. Use light intensity and color to put your customers in the mood that most benefits your business!

5. Energy Savings

Cost cutting can be as simple as changing your lights. Energy efficient lighting is a must-have for small businesses, not to mention a great way to increase profit margins. Simple upgrades like switching to LED bulbs or implementing a timer can save money and the environment. It’s an all-around win!

6. Increase Brand Clarity

Selling your brand can be quite the task if your customers aren’t sure what your brand really is. Use spotlights to draw the eye to physical objects and areas in your office, but don’t stop there! Your brand colors communicate company values and help customers connect with your brand. For example, upscale offices might opt for a classic white on black look, while a hip downtown storefront might catch attention with a more colorful display. When appropriate, choose colored lights that match your brand image and use them around the office.

7. Photo Opportunities

In a world of selfies and peer marketing, it doesn’t hurt to make your business a photo-friendly space. Create an attractive, well-lit area primed for a photo, and don’t be surprised if it gets a lot of use! As customers have positive experiences with your business, photos are a natural way to capture memories and then take them to social media. You may even go the extra mile and make your logo a focal point for photos—satisfied customers will become your brand ambassadors!

Whether you run a professional office, a retail store, or any other type of business, your professional lighting really makes a difference. Color and brightness affect the mood and productivity of employees and clients. Placement and quantity of light change the visual appearance of your space, and colored, directional lighting can emphasize important brand messages. For personalized advice on how to maximize your business lighting, call our design experts at Illuminations. We’re happy to help!

Thanks to old age and plenty of other conditions, bad eyesight is far too common. Some of us here at Illuminations suffer from it, too! Surprisingly, home lighting has significant influence in improving (or worsening) one’s vision. So though your home lighting likely has great style, it may not be functional for struggling eyes.

Luckily, there are plenty of ways to light for function and style. In fact, having the right home lighting can make details clearer and reduce the need for magnification. Improving home and office lighting can simplify everyday tasks and ease vision strain, so try applying a few of these easy tips! 

1. Use Natural Light Whenever Possible

The first suggestion is to be in natural light at every possible opportunity. Sunlight provides a soothing, bright light that maximizes vision and improves mood. For flexible activities like crossword puzzles, reading, or even homework, place a chair in natural lighting and enjoy the benefits of the brightness.

2. Switch to LED Bulbs

Aside from sunlight, the next best lighting option is LED bulbs. They provide bright light, last for hours, and come in a variety of cooler tones than incandescents. LED lights last thousands of hours so you won’t need to worry about replacing them after they’re purchased.

3. Increase the Number of Lights

Another simple way to boost your lighting is to increase the quantity of lights in the home. Lamps are a great way to start, since they require no structural changes. Remember, when putting lamps in a room, maintain consistent light throughout the space to avoid having dark spots. Also note that lamps with exposed bulbs will increase the glare, so avoid those when possible.

4. Use Lamp and Lighting Timers

Prevent any stumbling around in the dark by putting your lamps and task lighting on a timer. These automatic timers can turn on lights in the times they’re needed the most, lighting key areas. They prevent extra difficulties because without unexpected dark hallways or rooms, the eyes don’t have to adjust from lit rooms to dark spaces.

5. Maximize Task Lighting

Consider your frequent tasks. We’ve been around lighting long enough to know that there’s always some type of lighting that can make those tasks easier! There are adjustable lamps that illuminate your specific task, like a gooseneck lamp. Hanging fixtures can also be pointed at desks, chairs, or other areas. You might even need less magnification because of the better illumination!

Keep in mind, these tips may not work for every eye condition, but they’ve helped us! You can always contact us, or a vision specialist, to determine what type of lighting will be most beneficial for your unique circumstances. 

If you’ve ever purchased an appliance, light bulb, or television, you’ve probably heard the phrase “Energy Star”. And sure, it sounds like a good thing, but what does it really mean? There’s a lot we could say about it, but here are just four things we want everyone to know about Energy Star.

1. They Save the Planet

ENERGY STAR is a program developed by the US government (and the Environmental Protection Agency) that aims to reduce energy consumption, and specifically, greenhouse gas emissions. Consumers, manufacturers, and businesses use the Energy Star label to select products that conserve energy, reduce pollutants, and save money.

2. They Cut Your Utility Bill

To quantify those energy-efficient measures and show how it affects you directly, Energy Star products come with an Energy Guide. It’s often brightly colored, displayed on the side or front of an appliance, or on the box of a lightbulb. Based on national energy costs, the Energy Guide shows the estimated yearly energy cost, allowing you to compare the long-term cost of the products you buy.

For example, LED lights use up to 90% less energy than incandescent lighting, which saves (you guessed it) 90% of your typical electricity costs for bulbs. They also reduce repeat purchases, because these high-quality bulbs last longer than incandescent and fluorescent bulbs. LEDs also produce very little heat, so you may even see reduced cooling costs.

3. They’re High Quality

In order for products to be ENERGY STAR rated, they must rank among the top 25% of all similar products. Every Energy Star product is certified by an independent third-party for quality and energy efficiency. That said, when you buy an Energy Star product, you’re not only investing in the environment—you’re also getting a top-notch product.

Some Energy Star products cost more than similar models, but cost difference balances out when you consider it an upfront investment in utility savings. Calculating these costs is easy with the Energy Guide.

4. They Have Great Warranties

Because these products are high-quality and built for long-term use, manufacturers are confident about guaranteeing Energy Star products. Any Energy Star purchase will come with a good warranty, so consumers can rest easy about purchasing. Light bulbs, for example, typically come with at least three-year warranties.

Energy Star for the Win

Here at Illuminations, we’re pretty converted to Energy Star products. They save the environment while also saving money on consumer utility bills. They’re high quality, built to last long beyond typical products. And they’re an easy choice when making purchases, thanks to the extra performance measures they’re built to meet. If you’re looking for lighting, click here to browse some of our favorite Energy Star bulbs.